‘What You Do is Far More Important than What You Prompt.’ Mark Cuban Invests In Live Event Company, Says ‘It’s Time We All …Left The House’

Billionaire Mark Cuban recently became a minority owner in live events company Burwoodland after an undisclosed investment, industry publication Music Business Worldwide reported.

“It’s time we all got off our a—s, left the house, and had fun,” Cuban told Music Business Worldwide in January. “In an AI world, what you do is far more important than what you prompt.”

The New York City-based company produces themed, live music shows based on a particular genre, such as Emo Night Brooklyn, Gimme Gimme Disco, and Broadway Rave, its website says. There are about 1,200 Burwoodland shows every year, or roughly 23 per week, in cities across the U.S., Canada, and Europe, according to Music Business Worldwide.

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“Beyond the capital, this moment feels like validation that what we’ve built is real and durable,”  Burwoodland cofounder and co-CEO Alex Badanes said on LinkedIn. “Having someone of Mark’s caliber believe in our vision is an incredible honor.”

‘A stronger pull toward real-world, in-person experiences’

Cuban has said the rise of AI will lead to an increase in real-world experiences, such as those produced by Burwoodland.

“Within the next 3 years, there will be so much AI, in particular AI video, people won’t know if what they see or hear is real,” he wrote on Bluesky last June. “Which will lead to an explosion of f2f engagement, events and jobs.”

Cuban’s not alone in that assessment. The increasing number of virtual experiences is creating “a stronger pull toward real-world, in-person experiences,” Burwoodland co-founder and Co-CEO Ethan Maccoby told Music Business Worldwide.

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“Our events offer something timeless: shared joy, collective nostalgia, and real human connection,” Maccoby said. “You’re not just consuming content, you’re participating in a real moment with people who love the same thing you do.”

The desire for in-person experiences has led to a boom for the live events industry. Live Nation Entertainment, Inc. (NYSE:LYV) reported record revenue of $25.2 billion in 2025.

“In 2025, the bond between artists and their global fan bases reached new heights, fueling another year of double-digit growth,” Live Nation President and CEO Michael Rapino said in a statement along with the company’s latest earnings report last month. “As artists continue to unlock untapped markets and headline the world’s most iconic stadiums, we’ve built momentum that carries us into a record-breaking 2026.”