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Australian Wool Innovation (AWI), the organization behind the global Woolmark brand, has named Bryan Fry as its next CEO. Fry will report to the AWI board of directors.
In this role, Fry will lead the research, development and marketing organization for Australian woolgrowers, including AWI’s global Woolmark program. He most recently served as chairman and global CEO of Pernod Ricard Winemakers. AWI chairman George Millington thanked outgoing leader John Roberts for his leadership as CEO since October 2021.
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“During his tenure, John has delivered strategic focus and strong performance for the organization and industry alike,” Millington said. “John will work closely with Bryan to ensure a thorough and seamless handover, supporting continuity and ongoing momentum.”
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