Why Serve Robotics Stock Is Soaring Today

• Serve Robotics is developing autonomous delivery technology.

• One analyst shared an auspicious outlook for Serve stock.

• The company has failed to achieve profitability; therefore, only investors comfortable with speculative investments should consider positions at this time.

• 10 stocks we like better than Serve Robotics ›

On the first day of trading in 2026, shares of Serve Robotics (NASDAQ: SERV) are off to a roaring start. Due to a firm’s positive outlook on autonomous delivery stocks, investors are eager to click the buy button on shares of Serve to kick off the new year, illustrating how artificial intelligence (AI) stocks continue to shine brightly on investors’ radars.

As of 11:11 a.m. ET, shares of Serve are up 9.7%.

Characterizing Serve stock as “one of the best investments in physical AI,” Northland analyst Michael Latimore recognizes that there are a “myriad [of] 2026 catalysts” that can contribute to the stock performing strongly in the coming year, according to thefly.com.

Latimore has an “outperform” rating and a $26 price target on Serve stock. Based on the stock’s closing price of $10.38 on the last day of trading in 2025, Latimore’s price target implies an upside of more than 150%.

Serve is developing technology to enable the autonomous delivery of packages to customers. Last month, Serve announced that it had attained its 2025 goal of deploying more than 2,000 delivery robots.

While Latimore’s price target is ambitious, it would be unsurprising if Serve stock does, in fact, soar, considering the strong appetite that investors have for all sorts of AI-related stocks right now. Potential investors, however, should weigh the company’s financials more heavily than an analyst’s price target. Serve remains unprofitable and unable to produce organic cash flow, so the stock should be considered only for those with high risk tolerances.

Before you buy stock in Serve Robotics, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Serve Robotics wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004… if you invested $1,000 at the time of our recommendation, you’d have $505,641!* Or when Nvidia made this list on April 15, 2005… if you invested $1,000 at the time of our recommendation, you’d have $1,143,283!*