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Salesforce, Inc. (NYSE:CRM) is one of the best falling stocks to invest in now. On April 17, Truist Securities analyst Terry Tillman reiterated a Buy rating and $280 price target on Salesforce, Inc. (NYSE:CRM) after attending the company’s TDX developer conference in San Francisco. TDX is an annual event where Salesforce showcases new tools and directions for developers, admins, and enterprise builders.

Salesforce (CRM): Agentforce Has a Pricing Problem, and Truist Says It's Fixable
Salesforce (CRM): Agentforce Has a Pricing Problem, and Truist Says It’s Fixable

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Tillman said that during the event, he went beyond the keynotes and held direct conversations with five Salesforce customers and a product specialist focused on Salesforce Flow. Salesforce Flow is a no-code automation tool that connects and moves data across Salesforce and external systems without requiring engineering skills.

The analyst noted that one of the key topics in those conversations was Agentforce. This is Salesforce’s flagship artificial intelligence platform that lets businesses deploy autonomous AI agents capable of handling tasks like customer service, sales support, and process automation independently. Customers told Tillman that Agentforce pricing remains a friction point. This is in reference to the fact that Salesforce has revised Agentforce’s pricing model multiple times since launch. These constant changes have made it hard for enterprise buyers to predict costs, Tillman noted.

Despite this, the analyst sees the pricing friction as a near-term problem that Salesforce can fix. He believes that refining the pricing model alongside continued work to scale AI agents could remove the buying hesitation that is currently slowing Agentforce adoption. Once resolved, adoption could accelerate markedly through the rest of 2026.

On a more positive note, competing AI coding tools are not displacing Salesforce from enterprise workflows, noted Tillman. He also pointed out that Salesforce Flow is earning solid marks from users.

Salesforce, Inc. (NYSE:CRM) is a cloud-based enterprise software provider. It specializes in customer relationship management solutions. The company offers platforms like Sales Cloud, Service Cloud, Marketing Cloud, and Data Cloud, which help organizations manage customer interactions, automate workflows, and analyze data.

While we acknowledge the potential of CRM as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

 

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