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UK FMCG group Supreme has secured a five-year licence to manufacture and distribute Carabao energy drinks.
The Thai group’s energy and isotonic drinks are already on sale at UK grocers including Asda, Morrisons and Sainsbury’s.
In a statement, Supreme said the deal will help “accelerate” Carabao’s growth in the UK, where the brand has sponsored one of the country’s principal football competitions since 2017.
Sandy Chadha, the CEO of Supreme, said: “Our manufacturing capability, innovation expertise and distribution network give us the platform to build on Carabao’s existing presence and drive further growth in the UK market. We see a real opportunity to expand the brand’s reach, develop new products and ensure that more consumers can find Carabao on shelves across the country.”
Romtham Sathientham, the managing director of Carabao Group, added: “As part of our ongoing strategy to strengthen the Carabao brand in the UK, we are pleased to appoint Supreme Imports Limited as our official distribution partner. Their strong local expertise and established network make them ideally positioned to support our customers.”
In a trading update yesterday (20 April), Supreme reported its annual sales and profits are expected to beat market expectations.
The company, which owns drinks brands including Typhoo tea and Perfectly Clear flavoured water, said it anticipates revenue and adjusted EBITDA will come in “significantly ahead of market consensus” for the year to 31 March.
Supreme has forecast a 15% increase in revenue to approximately £265m ($358.3m). Adjusted EBITDA is projected to reach £40.6m, surpassing the consensus estimate of £37m and potentially hitting a “record”.
“Supreme strikes UK Carabao tie-up” was originally created and published by Just Drinks, a GlobalData owned brand.
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